The Economics of Advertising

W. Duncan Reekie

in Palgrave Macmillan Books from Palgrave Macmillan

Date: 1981
ISBN: 978-1-349-04877-9
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Chapters in this book:

Ch 1 Introduction

W. Duncan Reekie

Ch 2 From Conception to Maturity

W. Duncan Reekie

Ch 3 Social and Ethical Problems

W. Duncan Reekie

Ch 4 How Advertising Decisions are Taken

W. Duncan Reekie

Ch 5 Advertising and the Theory of the Firm

W. Duncan Reekie

Ch 6 Advertising and Monopoly

W. Duncan Reekie

Ch 7 Advertising and Public Policy

W. Duncan Reekie

Ch 8 Conclusions

W. Duncan Reekie

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DOI: 10.1007/978-1-349-04877-9

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