Trademarks

Tom Blackett
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Tom Blackett: Interbrand Group Ltd

in Palgrave Macmillan Books from Palgrave Macmillan

Date: 1998
ISBN: 978-1-349-14719-9
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Chapters in this book:

Ch Chapter 1 What is a Trademark?

Tom Blackett

Ch Chapter 2 How to Create Trademarks

Tom Blackett

Ch Chapter 3 How to Protect Trademarks

Tom Blackett

Ch Chapter 4 Trademark Management

Tom Blackett

Ch Chapter 5 Managing and Exploiting Brands

Tom Blackett

Ch Chapter 6 Case History: The ‘Transax’ Story

Tom Blackett

Ch Chapter 7 The Future of Trademarks and Branding

Tom Blackett

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DOI: 10.1007/978-1-349-14719-9

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