From Suffrage to Soap

Denise H. Sutton

Chapter 1 in Globalizing Ideal Beauty, 2009, pp 15-43 from Palgrave Macmillan

Abstract: Abstract The story of the all-female department at J. Walter Thompson (JWT)—women who created famous campaigns that revolutionized advertising and exported American ideals of the feminine around the globe—appears to have familiar outlines. The department was started by a charismatic, forceful, and resourceful woman named Helen Lansdowne (1886–1964), who rose through the industry in a female version of the Horatio Alger story. She assembled around her a team of women, many with backgrounds in suffrage and social betterment movements. Together they overcame—to some measure—the masculine ideology, customs, and patriarchy of the advertising industry.

Keywords: Business World; Department Store; Social Reform; Consumer Culture; Advertising Industry (search for similar items in EconPapers)
Date: 2009
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-10043-5_2

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DOI: 10.1057/9780230100435_2

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