Concept Generation: The Art (and Science) of Generating Different Views

James Carlopio

Chapter Chapter Four in Strategy by Design, 2010, pp 97-120 from Palgrave Macmillan

Abstract: Abstract Once they have defined the problem, developed a brief, and conducted various forms of research to gain insights into related aspects of the customer and the problem, designers tend to use all of the information and insights gained to generate concepts and ideas to start to develop potential solutions. “The emphasis at this stage is on a wider, intuitive type of thinking in which lateral thinking, exploring many possibilities, rather than vertical thinking, concentrating on a single line of reasoning, is of great value” (Sowrey, 1987, p. 17). During this concept generation phase a number of alternative approaches and concepts are created and explored. Later a smaller number are prototyped (chapter five) and evaluated (chapter six) as part of a developmental cycle. We will focus in this chapter on the idea generation process from a design perspective, as there are many other works that address the topic of creativity more broadly.

Keywords: Concept Generation; Olympic Game; Strategy Innovation; Stone Column; Graphic Designer (search for similar items in EconPapers)
Date: 2010
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-10526-3_4

Ordering information: This item can be ordered from
http://www.palgrave.com/9780230105263

DOI: 10.1057/9780230105263_4

Access Statistics for this chapter

More chapters in Palgrave Macmillan Books from Palgrave Macmillan
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().