Evaluation and Refinement

James Carlopio

Chapter Chapter Six in Strategy by Design, 2010, pp 139-153 from Palgrave Macmillan

Abstract: Abstract Up to this point in the process designers have deliberately avoided evaluation. They have been concerned mainly with divergent thinking as their goal has been to be creative and to generate and explore as many different ideas as possible. At some point in the process, however, it becomes necessary to move from divergent to convergent thinking as they start refining solutions, limiting options, making decisions, and reaching conclusions.

Keywords: Strategy Development; Developmental Evaluation; Strategy Innovation; Industrial Designer; Graphic Designer (search for similar items in EconPapers)
Date: 2010
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-10526-3_6

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DOI: 10.1057/9780230105263_6

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