Comment: Do We Need a New Theory to Explain Emerging Market Multinational Enterprises?

Art Durnev

Chapter Chapter 6 in Foreign Direct Investments from Emerging Markets, 2010, pp 89-93 from Palgrave Macmillan

Abstract: Abstract In chapter 5, Alan Rugman argues convincingly that existing theories of globalization cannot be simply transplanted onto multinational enterprises (MNEs) from emerging markets. Rugman’s main conclusion is that, from the viewpoint of international business academic research, it is misleading to believe that emerging market MNEs can, in their pursuit of European and North American markets, follow the same strategies as MNEs from developed economies. Rather, emerging market MNEs must develop strategies to expand within their geographic regions.

Keywords: Corporate Governance; Investor Protection; Multinational Enterprise; Credit Rating Agency; Good Corporate Governance (search for similar items in EconPapers)
Date: 2010
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DOI: 10.1057/9780230112025_6

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