Green Marketing: A Future Revolution

Siva K. Balasubramanian and Gaurav Jain

Chapter Chapter 6 in Practical Sustainability, 2011, pp 121-132 from Palgrave Macmillan

Abstract: Abstract This chapter highlights the significance of marketing products and services to customers from the sustainability perspective using green technology. It argues for proper awareness in the practice of environmental marketing. Figure 6.1 captures the essence of this approach by linking three abstract concepts: green marketing, environmental justice, and industrial ecology.1 We explore the conceptual relationship between marketing and green marketing, and affirm that understanding sustainable/biodegradable/natural packaging hugely impacts sustainability practice. The past few decades have contributed substantially to increased consumer awareness of sustainable products and services.

Keywords: Federal Trade Commission; Sustainable Consumption; Industrial Ecology; Green Market; American Market Association (search for similar items in EconPapers)
Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-11636-8_6

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DOI: 10.1057/9780230116368_6

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