Responsibility and Engagement

Mark Daniell

Chapter II.II in The Elements of STRATEGY, 2006, pp 66-80 from Palgrave Macmillan

Abstract: Abstract By adopting a more enlightened attitude toward corporate responsibility and seeing it as a core element of strategy rather than as an isolated set of public relations activities, forward-thinking leaders can create opportunities to motivate staff, give a greater purpose to the enterprise and grow a network of beneficial relationships outside the walls of the corporation.

Keywords: Corporate Governance; Corporate Responsibility; Business Community; Global Reporting Initiative; Business System (search for similar items in EconPapers)
Date: 2006
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DOI: 10.1057/9780230203815_6

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