Some Good Advice

Colin Shaw

Chapter 11 in The DNA of Customer Experience, 2007, pp 157-160 from Palgrave Macmillan

Abstract: Abstract As this book comes to a close we hope we have converted you to a belief in the emotional side of the Customer Experience and the value this can bring to your organization. We also hope that armed with the four clusters of emotions that drive and destroy value you will be able to make the business case with your organization to improve your experience.

Date: 2007
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-21081-3_11

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DOI: 10.1057/9780230210813_11

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