Welcome to the Age of Reference, Not Deference

Chuck Brymer

Chapter Chapter 3 in The Nature of Marketing, 2009, pp 35-54 from Palgrave Macmillan

Abstract: Abstract This past century was a great time to be in my profession of advertising. It was great because we had more power to influence people than any other business on the face of the Earth. We could take a product, create a message around it, and attract consumers to it. We turned products into brands, and brands into icons. It was as though we were given a set of magical superpowers.

Keywords: Brand Community; Strong Brand; Viral Marketing; Brand Identity; Fashion Magazine (search for similar items in EconPapers)
Date: 2009
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-22723-1_3

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DOI: 10.1057/9780230227231_3

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