The Third Law of Engaging a Community: Creativity

Chuck Brymer

Chapter Chapter 7 in The Nature of Marketing, 2009, pp 111-135 from Palgrave Macmillan

Abstract: Abstract Believe it or not, people were thinking about the Internet a century ago. The difference between those days, when people envisioned a network of pneumatic tubes criss-crossing everyone’s offices, and today’s online world was something no one ever imagined back then: the silicon semiconductor.

Keywords: Brand Image; Social Media Site; Soap Opera; Pneumatic Tube; Brand Identity (search for similar items in EconPapers)
Date: 2009
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-22723-1_7

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DOI: 10.1057/9780230227231_7

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