The Chief Community Officer: A New Agent for Your Brand

Chuck Brymer

Chapter Chapter 9 in The Nature of Marketing, 2009, pp 157-175 from Palgrave Macmillan

Abstract: Abstract Most organizations have someone who is in charge of the product in the field. In a fine restaurant, for example, this is the role of the chef. In my field of advertising, that person is called a chief creative officer.Chief creatives, as we call them, are highly visible people. For all of them, the spirit of their role is defined in their title: they are ultimately responsible for our creative output, namely the way we express the creative ideas we provide for our clients’ products and services.

Keywords: Brand Position; Brand Community; Collective Judgment; Traditional Marketing; Safe Work Environment (search for similar items in EconPapers)
Date: 2009
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-22723-1_9

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DOI: 10.1057/9780230227231_9

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