Dress for Success

Adrian Furnham

A chapter in Management Intelligence, 2008, pp 83-84 from Palgrave Macmillan

Abstract: Abstract “Clothes maketh the man.” Or “You can’t make a silk purse out of a sow’s ear.” To what extent does gear make a difference in sales? Are you more likely to believe in, buy from, indeed even be more product-satisfied as a function of the attire of sales staff?

Date: 2008
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-22743-9_26

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DOI: 10.1057/9780230227439_26

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