Rainbow Marketing

Adrian Furnham

A chapter in Management Intelligence, 2008, pp 158-159 from Palgrave Macmillan

Abstract: Abstract We have the gay market and the gray market. We have the ethical market and the ethnic market. We have an avowedly Christian market and a more observable Muslim market. And of course we have the oh-so-desirable A1 market and the down-at-heel D and E markets.

Keywords: Colored Group; Management Intelligence; Daily Mail; Ethical Market; Readership Analysis (search for similar items in EconPapers)
Date: 2008
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-22743-9_54

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DOI: 10.1057/9780230227439_54

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