The Satnav Market

Adrian Furnham

A chapter in Management Intelligence, 2008, pp 168-170 from Palgrave Macmillan

Abstract: Abstract Satnav is a must-have. But is it a sexy, flash-in-the-pan toy, or a serious bit of business kit no one can do without? Clearly the latter. And dare one say it: particularly useful for the fairer sex, demonstrably shown to be less good on a range of spatial tasks like map-reading? Or perhaps the travelling rep who can’t drive and map-read simultaneously?

Keywords: Spatial Task; Management Intelligence; Passenger Seat; Driving Skill; Hard Model (search for similar items in EconPapers)
Date: 2008
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-22743-9_58

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DOI: 10.1057/9780230227439_58

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