Segmenting Shoppers

Adrian Furnham

A chapter in Management Intelligence, 2008, pp 171-173 from Palgrave Macmillan

Abstract: Abstract There have been many attempts to develop a typology of shoppers. Learned papers have appeared on the topic for over fifty years. Some have been based on actual shoppers, some on “heads of household” and some more recently on internet users. Some researchers conduct “in-depth interviews,” others telephone polls, but the majority rely on questionnaires. And each method has its limitations.

Keywords: Internet User; Consumer Service; Actual Shopper; Management Intelligence; Behavioral Loyalty (search for similar items in EconPapers)
Date: 2008
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-22743-9_59

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DOI: 10.1057/9780230227439_59

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