USP and RHP

Adrian Furnham

A chapter in Management Intelligence, 2008, pp 186-187 from Palgrave Macmillan

Abstract: Abstract What do you want from a hotel room? Clean and quiet? Reasonable non-ripoff? Internet connections or wifi? Free water and fruit, perhaps? Do you really care if there is a Corby trouser press? But you might like an iron and tea-making facilities. Why are there always mini-bars, but not always tea and coffee facilities? You want the equipment to work and you want it to be user friendly.

Keywords: Internet Connection; Harvard Business School; Innovative Feature; Hotel Room; Economic Psychology (search for similar items in EconPapers)
Date: 2008
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-22743-9_66

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DOI: 10.1057/9780230227439_66

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