Products and the Life Cycle

Roger Palmer and Adam Lindgreen

Chapter 13 in Marketing Metaphors and Metamorphosis, 2008, pp 183-194 from Palgrave Macmillan

Abstract: Abstract It was between the First and Second World Wars that the concept of marketing first started to emerge as a business practice. This was largely with consumer goods companies such as Procter & Gamble and Lever Brothers, although the early contribution of General Motors under the guidance of Alfred Sloan also demonstrated early good marketing practice. Within these organizations, tools and techniques such as branding and product management were emerging and developing as routine business activities. Consistent with this, disposable income amongst consumers was increasing, and perhaps for the first time large numbers of people were able to buy not just what they needed, but what they wanted as well.

Keywords: Product Life Cycle; Harvard Business Review; Free Cash Flow; Market Growth; Qwerty Keyboard (search for similar items in EconPapers)
Date: 2008
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-22753-8_13

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DOI: 10.1057/9780230227538_13

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