It’s a Kinda Magic: Adventures in Alchemy

Stephen Brown

Chapter 6 in Marketing Metaphors and Metamorphosis, 2008, pp 88-101 from Palgrave Macmillan

Abstract: Abstract Many years ago, I conjured up a shopper typology. There’s nothing unusual about that, I grant you. Classifications of consumers are commonplace in marketing research. It’s more than half a century since Gregory Stone (1954) studied the behaviour of 124 female department store shoppers and divided them into four basic types – recreational shoppers, economic shoppers, ethical shoppers, apathetic shoppers – the titles of which are laudably self-explanatory.

Keywords: Social Anxiety Disorder; Marketing Practice; Sales Promotion; Luxury Brand; Marketing Science (search for similar items in EconPapers)
Date: 2008
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DOI: 10.1057/9780230227538_6

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