Lost Customers

Willem Burgers
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Willem Burgers: China Europe International Business School

Chapter 8 in Marketing Revealed, 2008, pp 73-79 from Palgrave Macmillan

Abstract: Abstract Imagine in your company you tape all business meetings and conversations for a whole year. What percentage of those millions of words would be about lost customers? How much discussion is there in your company on which customers left? Why they left? Where they went? What you can do to get them back?

Keywords: Credit Card; Brand Loyalty; Loyalty Scheme; Loyalty Program; Back Door (search for similar items in EconPapers)
Date: 2008
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-23087-3_8

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DOI: 10.1057/9780230230873_8

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