The Case of Skoda Auto India

Florian A. A. Becker-Ritterspach
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Florian A. A. Becker-Ritterspach: University of Groningen

Chapter 8 in Hybridization of MNE Subsidiaries, 2009, pp 214-249 from Palgrave Macmillan

Abstract: Abstract VW’s internationalization in the passenger car segment starts early compared to other German auto manufacturers. In the 1950s VW opens its first CKD-operations in Brazil (1953), Mexico (1954) and South Africa (1956). Responding to stringent protectionism in the respective countries, these plants soon develop into fully integrated production sites (Eckardt et al., 2000). The internationalization pattern of setting up production sites for ‘mature products’ in peripheral markets continues throughout the 1970s and 1980s and involves the establishment of new sites in Nigeria (1975), Argentina (1980), Egypt (1981) and China (starting in 1983). This development is paralleled by VW’s Europe-centred internationalization (Eckardt et al., 2000).

Keywords: Industrial Relation; Work Organization; Indian Market; Supply Relation; Institutional Distance (search for similar items in EconPapers)
Date: 2009
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DOI: 10.1057/9780230233492_8

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