Brand Religion

Michele Fioroni and Garry Titterton

Chapter Chapter 2 in Brand Storming, 2009, pp 15-23 from Palgrave Macmillan

Abstract: Abstract Brands and religion have many things in common. Although putting them together may seem sacrilegious, in fact it is not. Empirical evidence increasingly demonstrates how faith, belief and community can become the basis of new marketing strategies.1 In fact, examples of advertising campaigns where an approach employing ultimate reality, the superior aim of existence or even mysticism as the main theme are not rare.

Keywords: Advertising Campaign; Ideal World; Ultimate Reality; Religious Movement; Cova Note (search for similar items in EconPapers)
Date: 2009
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-23351-5_2

Ordering information: This item can be ordered from
http://www.palgrave.com/9780230233515

DOI: 10.1007/978-0-230-23351-5_2

Access Statistics for this chapter

More chapters in Palgrave Macmillan Books from Palgrave Macmillan
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().