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Strategies of Greek Shipping Companies

Ioannis Theotokas and Gelina Harlaftis
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Gelina Harlaftis: Ionian University

Chapter 3 in Leadership in World Shipping, 2009, pp 53-75 from Palgrave Macmillan

Abstract: Abstract What is it that makes a business successful and allows it to confront the competition in the markets in which it participates? How is the success sustained over time? This chapter presents more systematically the answers to these two questions. It attempts to illuminate the factors that have contributed and still contribute to giving the Greek-owned fleet a competitive advantage, as well as the strategies that maintained and enlarged this advantage. More specifically, the analysis concentrates on those factors which, when combined, enabled businesses to implement successfully a low-cost strategy throughout the postwar period. These factors include the high quality and effectiveness of know-how about managing ships, both at the level of top management and the level of personnel at sea and on land, particular managerial patterns and techniques, innovative applications, flexibility in the choice of flag for ships, and expertise in the buying and selling of ships to make capital gains.

Keywords: Small Business; Container Ship; Postwar Period; Freight Rate; Liner Company (search for similar items in EconPapers)
Date: 2009
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-23353-9_4

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DOI: 10.1057/9780230233539_4

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