Take It To Market Plan

Andrew Lester

Chapter Chapter 9 in Growth Management, 2009, pp 95-122 from Palgrave Macmillan

Abstract: Abstract A Take It To Market Plan is different from a Proposition Plan. The Proposition Plan outlines the proposition as a business, showing market development and financial returns over a number of years. The Take It To Market Plan gives the proposition the best possible market launch and involves three key phases as shown in Figure 9.1.

Keywords: Project Team; Growth Opportunity; Functional Director; Implementation Team; Growth Management (search for similar items in EconPapers)
Date: 2009
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DOI: 10.1057/9780230233560_9

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