Virtual World Companion Guide

Alycia Mesa

A chapter in Brand Avatar, 2009, pp 113-171 from Palgrave Macmillan

Abstract: Abstract At the time of writing this book, I was actually surprised to find that there is no one, comprehensive place to find information about all the different virtual worlds in the marketplace despite the wealth of partial listings online. Hence, the birth of the Brand Avatar Virtual World Companion Guide created to give you a brief snapshot/overview of the many worlds in the marketplace. The following is meant to be a companion guide to introduce you to the various virtual worlds grouped by target audience and type of virtual world and subsequently listed in alphabetical order. Although several worlds have multiple target audiences (such as There.com for 13-year-olds through to people in their 20s), many have a single target audience (such as Habbo for teens only).

Keywords: Virtual World; Target Audience; Chat Room; Revenue Model; Brand Placement (search for similar items in EconPapers)
Date: 2009
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-23371-3_10

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DOI: 10.1057/9780230233713_10

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