The Culture of Virtual World Users

Alycia Mesa

Chapter 2 in Brand Avatar, 2009, pp 19-30 from Palgrave Macmillan

Abstract: Abstract Contrary to popular belief, virtual world users may be on the forward edge of technology, but they’re not all geeky pubescent teens and college students who may see the light of day once a week. Users represent a cross-spectrum of society based on age, profession, marital/familial status, income, etc., and contrary to stereotypes, many are inherently social by nature and truly believe in the power of social media connecting people together in a way that improves the quality of life.

Keywords: Virtual Reality; Virtual World; Forward Edge; Fantasy Life; Tual World (search for similar items in EconPapers)
Date: 2009
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-23371-3_3

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DOI: 10.1057/9780230233713_3

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