Success Stories

Alycia Mesa

Chapter 5 in Brand Avatar, 2009, pp 67-78 from Palgrave Macmillan

Abstract: Abstract Success — everyone wants to attain it, but few know how. Success is a term that is bantered about loftily from the press to boardrooms, but within the realm of branding what does success really mean? Is success quantifiable by metrics, or is it simply, as the actual definition states, accomplishing a specific purpose?

Keywords: Virtual World; Coke Product; Store Brand; Walk Away; Fashion Brand (search for similar items in EconPapers)
Date: 2009
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-23371-3_6

Ordering information: This item can be ordered from
http://www.palgrave.com/9780230233713

DOI: 10.1057/9780230233713_6

Access Statistics for this chapter

More chapters in Palgrave Macmillan Books from Palgrave Macmillan
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().