Introduction

Michael Morley

A chapter in The Global Corporate Brand Book, 2009, pp 1-11 from Palgrave Macmillan

Abstract: Abstract Surely there are enough books about branding to make another superfluous. So it would seem, except that a review of the huge range of books available in print shows that they are almost all devoted to brands as products.

Keywords: Standard Format; Registration System; Expiration Date; Prominent Place; Title Page (search for similar items in EconPapers)
Date: 2009
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DOI: 10.1057/9780230239456_1

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