 The approach taken in this bookMarco Bevolo Chapter Chapter 1 in The Golden Crossroads, 2010, pp 12-22 from Palgrave Macmillan Abstract: Abstract This chapter offers a concise introduction to how this book was born. I explain the principles that guided me in my navigation of the worlds of fine arts and design, and introduce the thought leaders, contributors, and partners who made this book possible. The diverse qualitative and quantitative research approaches adopted are presented concisely and effectively. The more immersive, participative ways of working, in terms of networking and so on, are also introduced. The aim is to provide a simple explanation of what was done to discover the world of fine arts, design, and culture. This is not an academic book, as this chapter will make apparent. However it does have a specific ideological orientation, in both research theory and theoretical terms: the principles and the ideas that underpinned the creation of this book are intrinsically part of its message. From this viewpoint, business leaders and market research professionals should find stimuli and inspirations to enable them to reflect on their current practices and on their possible future methodological developments. Keywords: Business Leader; Bibliographic Review; Market Researcher; Thought Leader; Desk Research (search for similar items in EconPapers) There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it. Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-25069-7_3 Ordering information: This item can be ordered from Access Statistics for this chapter More chapters in Palgrave Macmillan Books from Palgrave Macmillan |
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