Community as Commodity: Social Networking and Transnational Capitalism

David Kreps and Erika Pearson

Chapter 9 in Virtual Social Networks, 2009, pp 155-174 from Palgrave Macmillan

Abstract: Abstract Social Networking Sites (SNSs) are one of the most publicly discussed innovations of the Internet and particularly of ‘Web 2.0’. While community-building and social networking are certainly not new, the speed, scope and reach facilitated by these sites have heralded unprecedented innovation in the ways in which networked individuals approach their social networking. SNSs continue to grow, yet the balance between the technological features of such sites which support social networking and those which facilitate online advertising remains precarious, and frequently makes national and international news.

Keywords: Social Networking; Venture Capitalist; Virtual Community; Capitalist Society; Bulletin Board System (search for similar items in EconPapers)
Date: 2009
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DOI: 10.1057/9780230250888_9

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