The Analytical Framework

Yordanka Chobanova

Chapter 1 in Strategies of Multinationals in Central and Eastern Europe, 2009, pp 15-40 from Palgrave Macmillan

Abstract: Abstract The theoretical approach that this study applies to explain the embeddedness of food MNEs in CEE is based on the systems of innovation (SI) approach and on the international business (IB) literature. SI gives a macro-level view, as it stresses the role of institutions and economic actors for the embeddness of FDI, while IB literature explains that phenomenon from a micro-level perspective, using firm strategies and investment motives. As the host country capabilities and government regulations have an impact on firms’ strategies, I use a synthesis of both SI and IB literatures in order to explain the level of embeddedness of MNEs in CEE.

Keywords: Absorptive Capacity; Parent Company; Global Strategy; Entry Mode; Local Firm (search for similar items in EconPapers)
Date: 2009
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-25095-6_2

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DOI: 10.1057/9780230250956_2

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