Gender-Based Motives for Purchasing Fair Trade Products in France

Florence Ferran

Chapter 5 in Profiting from Diversity, 2010, pp 75-90 from Palgrave Macmillan

Abstract: Abstract The last few years have witnessed an upsurge of fair trade throughout the world and particularly in Europe. In 2004 fair trade represented a global market of over €446m, three-quarters of which covered Europe and the remaining quarter the United States (Herth, 2005). This accounted for 0.1 per cent of the value of European trade and 0.01 per cent of that of international trade. By 2007 this buoyant market had swelled to over €2.3bn (FLO International, 2008).

Keywords: Fair Trade; Ethical Consumer; Fair Trade Product; Fair Trade Coffee; Activist Distribution Network (search for similar items in EconPapers)
Date: 2010
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-27388-7_5

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DOI: 10.1057/9780230273887_5

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