Why Have Premium Sports Rights Migrated to Pay TV in Europe But Not in the US?

Stefan Szymanski

Chapter 9 in The Comparative Economics of Sport, 2010, pp 262-274 from Palgrave Macmillan

Abstract: Abstract This chapter is motivated by a simple observation: why is that in Europe most of the most valuable sports rights have migrated to pay TV while in the US the rights have remained available on free-to-air networks? In this context, “most valuable” means live rights, and in Europe the most valuable rights relate to the top national league soccer championships. In the US this typically means the major leagues. In additional the Olympic Games are highly valued by consumers on both sides of the Atlantic, while some other rights attract significant interest in specific regions (PGA Golf in the US, Tour de France in much of Europe, Test Match Cricket in England).

Keywords: Comparative Economic; Rugby League; Sport League; Premier League; Satellite Broadcasting (search for similar items in EconPapers)
Date: 2010
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Working Paper: Why Have Premium Sports Rights Migrated to Pay-TV in Europe but not in the US? (2003)
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DOI: 10.1057/9780230274273_9

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