Back from the Brink

Gary Hopkins

Chapter Chapter 5 in Star-Spangled Soccer, 2010, pp 121-154 from Palgrave Macmillan

Abstract: Abstract Don Garber could never have imagined as he drove past Giants Stadium, windows down listening to the roar of 70,000 Cosmos fans, on his way home from the NFL offices in New York, that one day he would be called upon to rescue and rebuild the future of professional soccer in the United States. Approached by the Kraft family, owners of the NFL New England Patriots and MLS New England Revolution, the offer was attractive enough to convince Garber to jump sports and take on the task of marketing real “football”. Feeling “Commissioner Garber” represented a great career move and recognizing from his NFL travels just how enormous the sport was everywhere he went, he saw no reason why, in a shrinking world, soccer could not make it in America. He had no idea, however, as to the minefield that was MLS he was walking into. Probably for the best really

Keywords: Ticket Price; Sport League; Average Attendance; Home Depot; American Sport (search for similar items in EconPapers)
Date: 2010
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-27804-2_6

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DOI: 10.1007/978-0-230-27804-2_6

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