Looking beyond the label

Andy Wales, Matthew Gorman and Dunstan Hope

Chapter Chapter 5 in Big Business, Big Responsibilities, 2010, pp 75-86 from Palgrave Macmillan

Abstract: Abstract If you had walked into a supermarket 15 years ago, you would have been hard pressed to find many products labelled according to their ethical credentials. Fairtrade goods were generally sold in small charity shops rather than the big chains, and organic fruit and vegetables were still very much in their infancy. The product labels that had taken off and caught the public’ s attention tended to be single-issue and focused on a specific product: free-range eggs, for example, responding to public concerns over battery-farming of chickens, or dolphin-friendly tuna, following an expos é of fishing practices. All in all, you had to be something of a green aficionado to seek out a more sustainable choice and to pay the premium price required. And you also had to be pretty dedicated to understand what a particular label was actually telling you about the good, the bad and the ugly in the ethical league.

Keywords: Carbon Emission; Forest Stewardship Council; White Good; Marine Stewardship Council; Carbon Risk (search for similar items in EconPapers)
Date: 2010
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-28148-6_6

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DOI: 10.1057/9780230281486_6

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