 ‘Mumpreneurs’: Revealing the Post-feminist EntrepreneurPatricia Lewis
Chapter 6 in Revealing and Concealing Gender, 2010, pp 124-138 from Palgrave Macmillan Abstract: Abstract In Autumn 2008, a programme called This Morning on ITV, one of the largest commercial broadcasting companies in the UK, ran a competition for mothers with business ideas, calling the competitors ‘Mumpreneurs’. In addition, a number of websites have recently emerged which also make use of this term including The Mumpreneur Directory (www.mumpreneurdirectory.com); London Mums ( www.Londonmums.org.uk ) which invites women to join the London Mumpreneurs’ Group; Babyworld which recently invited women to ‘Meet the Mumpreneurs’ (www.babyworld.co.uk) and Mumsclub (www.mumsclub.co.uk) which provides details of a range of women owned businesses referring to these as mumpreneur profiles. The increasing use of the expression ‘mumpreneur’ gives rise to the question of how we should interpret its emergence. Is the phrase ‘mumpreneur’ simply a play on words or is it something more significant? Keywords: Labour Force Participation; Business Owner; Traditional Gender Role; Woman Entrepreneur; Female Entrepreneur (search for similar items in EconPapers) There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it. Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-28557-6_7 Ordering information: This item can be ordered from Access Statistics for this chapter More chapters in Palgrave Macmillan Books from Palgrave Macmillan |
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