Conclusion

Stephen Morrow

A chapter in The People’s Game?, 2003, pp 182-184 from Palgrave Macmillan

Abstract: Abstract With these words Alex Ferguson, the latest in a long line of Scottish managers including Matt Busby, Bill Shankly and Jock Stein, who emerged from Scotland’s industrial heartlands of the 1950s and 1960s, greeted the triumph of Manchester United, arguably the world’s most business-oriented football club, in the 1999 Champions’ League final. Football has changed since the days when Ferguson was an apprentice welder in the shipyards on Glasgow’s River Clyde. Certainly the communities and people of Glasgow, Manchester and elsewhere have changed too. But was football more ‘the people’s game’ in the 1950s and 1960s than it is now? Was United’s 1999 triumph greeted any less enthusiastically or passionately than its 1968 European Cup victory under Busby? Did the 1968 triumph really mean more to ‘the people’?

Keywords: Corporate Social Responsibility; Social Capital; Financial Risk; Football Club; Proactive Role (search for similar items in EconPapers)
Date: 2003
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-28839-3_7

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DOI: 10.1057/9780230288393_7

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