The Social Dimension

Simon Bridge

Chapter 11 in Rethinking Enterprise Policy, 2010, pp 177-193 from Palgrave Macmillan

Abstract: Abstract Traditional economic thinking has assumed that human beings make rational economic decisions. Similarly many of the models of the influences on entrepreneurship reviewed in Chapter 3 also seem to be based on the assumption that people make individual decisions to start businesses, based on a logical risk– return assessment incorporating issues such as the perceived desirability of the goal, the ease of pursuing it, the help available and the perceived chances of success.

Keywords: Social Capital; Social Influence; Social Dimension; Financial Capital; Behavioural Economic (search for similar items in EconPapers)
Date: 2010
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-28983-3_11

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DOI: 10.1057/9780230289833_11

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