Branding Budapest

Gyorgy Szondi

Chapter Chapter 16 in City Branding, 2011, pp 124-130 from Palgrave Macmillan

Abstract: Abstract Budapest, the capital of Hungary, is home to two million people which means that every fifth Hungarian lives in the capital. The branding of capital cities is a special genre within city branding, given that capitals symbolically represent the entire country and therefore a strong link exists between the country brand and its capital brand. This is particularly true for Eastern Europe where capitals serve as the first – and often only – calling point for visitors, investors, multinational companies as well as creative talent.

Keywords: District Council; Visual Identity; Brand Concept; Place Branding; Child Protection Agency (search for similar items in EconPapers)
Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-29479-0_16

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DOI: 10.1057/9780230294790_16

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