Edinburgh

Kenneth Wardrop

Chapter Chapter 18 in City Branding, 2011, pp 138-149 from Palgrave Macmillan

Abstract: Abstract Edinburgh is Scotland’s capital city and for international visitors to Scotland it acts as the gateway to the country. It is the United Kingdom’s second city for tourism after London, is the world’s leading festival city, the historic city center is a UNESCO World Heritage Site, it is the first UNESCO World City of Literature (having invented the designation), is regularly voted the United Kingdom’s favorite city break destination, in 2009 was 28th in the International Congress and Conference Association (ICCA) rankings, generates 13.5 million visitor bed nights per annum, and has a visitor economy worth £2.1 billion per annum that employs 25,000 people.

Keywords: City Region; Marketing Organization; Business Tourism; Great Brand; UNESCO World Heritage Site (search for similar items in EconPapers)
Date: 2011
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DOI: 10.1057/9780230294790_18

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