Paris as a Brand

Jean-Noël Kapferer

Chapter Chapter 25 in City Branding, 2011, pp 184-189 from Palgrave Macmillan

Abstract: Abstract In an interview in The Economist (2008), John Ross, the economic consultant to the London Mayor, reacted to the old rivalry between Paris and London by stating: ‘We do not consider ourselves competing with Paris anymore. We have won that battle. Now we measure our strength against New York.’

Keywords: Olympic Game; Brand Image; Brand Communication; Country Image; Service Brand (search for similar items in EconPapers)
Date: 2011
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DOI: 10.1057/9780230294790_25

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