Social Milieus and Personal Network Growth in the St. Petersburg IT Industry

Markku Lonkila

Chapter 5 in Networks in the Russian Market Economy, 2011, pp 77-91 from Palgrave Macmillan

Abstract: Abstract Sociologist Michael Eve (1998) has remarked that personal networks do not extend haphazardly, but follow socially probable routes. New acquaintances are less likely to be made with previously unknown people on the street, but rather by spending time with people in the same social milieus frequently or for longer periods.1 These social milieus include, among others, family and kin, neighborhood, school, university, workplace, and hobbies and leisure. A common milieu allows not only for making acquaintances but also for monitoring the character of a new acquaintance, which in the long run may help to create trust and develop the relationship into a more intimate one.2

Keywords: Social Network Site; Personal Network; Marketing Manager; Social Milieu; Elite School (search for similar items in EconPapers)
Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-29493-6_5

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DOI: 10.1057/9780230294936_5

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