Entrepreneurial Opportunity Evaluation: A Discrete Choice Analysis of Financial and Social Entrepreneurial Opportunity Attributes

Brett R. Smith, Jill R. Kickul and Fiona Wilson

Chapter 7 in Values and Opportunities in Social Entrepreneurship, 2010, pp 121-140 from Palgrave Macmillan

Abstract: Abstract How does a potential entrepreneur evaluate an opportunity? One of the most compelling questions in the field of entrepreneurship concerns the evaluation of an entrepreneurial opportunity. The evaluation of an opportunity is critical because it is in this decision-making process that an individual either initiates or forgoes action that may lead to the fruits of social wealth generated by entrepreneurial activity. Therefore, in order to achieve the raison d’être promised by entrepreneurship (Venkataraman, 1997), a prospective entrepreneur must engage in the evaluation of an opportunity during the entrepreneurial process.

Keywords: Entrepreneurial Action; Conjoint Analysis; Social Entrepreneurship; Entrepreneurial Intention; Multinomial Logit Model (search for similar items in EconPapers)
Date: 2010
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-29802-6_7

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DOI: 10.1057/9780230298026_7

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