It’s the end of the world as we know it

Rijn Vogelaar
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Rijn Vogelaar: Blauw Research

Chapter 6 in The Superpromoter, 2011, pp 199-205 from Palgrave Macmillan

Abstract: Abstract We are about to begin the last chapter of The Superpromoter, so let’s hope, having made it this far, that you’ve become just as enthusiastic about superpromoters as I have. When you actually meet a few of them who are really enthusiastic about something that’s relevant to you, there’s always a good chance you’ll be struck by their enthusiasm too. It is a really worthwhile exercise for any kind of organization to track down its superpromoters, to support them in what they’re doing, and to travel down the road together. This sound advice applies as much to commercial businesses as it does to government agencies … to the largest multinational enterprises and to the corner-shop; after all, both can have superpromoters as customers. These organizations should stop their excessive focus on unhappy, discontented customers. Instead, they ought to be discovering who their superpromoters are and start listening to them.

Keywords: Customer Relationship Management; Mass Communication; Representative Picture; Average Customer; Commercial Business (search for similar items in EconPapers)
Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-29813-2_6

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DOI: 10.1057/9780230298132_6

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