Audience and Diffusion

Philippe Agid and Jean-Claude Tarondeau

Chapter 4 in The Management of Opera, 2010, pp 106-129 from Palgrave Macmillan

Abstract: Abstract The audience for opera has always been, and remains, central to the future of both opera as an art form and of the houses that produce the performances. Opera attendance has been relatively stable over the past decade. Some dips occurred during the recession of the past 2 years, but audiences have recently increased thanks to the promising deployment of multimedia in the operatic world. Within the confines of opera houses, audiences traditionally have been maintained through active commercial communication and marketing policies. Today, information technology and social media magnify the impact of such programmes beyond the world of opera houses. A look at the retransmission of operas in movie theatres and on other digital networks may provide significant insights.

Keywords: Artistic Activity; Ticket Price; Movie Theatre; Ticket Sale; American House (search for similar items in EconPapers)
Date: 2010
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-29927-6_5

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DOI: 10.1057/9780230299276_5

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