If it Works for Me … Narcissism, Authenticity and Values

Roberto Álvarez Blanco

Chapter 4 in Personal Brands, 2010, pp 71-91 from Palgrave Macmillan

Abstract: Abstract Philosophical thought proposes a series of particular ends or desired outcomes within the natural or human world. These outcomes are complex and generally the proposal suggests a particular timeframe. Ideals differ from proposal and objectives. Proposal and objectives represent desires or outcomes which may (or may not) be achieved within a specific timeframe. For instance, where personal brand ‘X’ aims to achieve ‘Y’ return on its investment over a two-year period. At the end of that period we can measure the success or failure of such an objective.

Keywords: Brand Loyalty; Functional Benefit; Golf Ball; Personal Brand; Brand Relationship (search for similar items in EconPapers)
Date: 2010
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-30287-7_4

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DOI: 10.1057/9780230302877_4

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