Give Yourself that Personal Touch: Creativity, Aesthetics and Optimism

Roberto Álvarez Blanco

Chapter 7 in Personal Brands, 2010, pp 135-159 from Palgrave Macmillan

Abstract: Abstract Creativity is the process of generating, developing and transforming ideas into something valuable. It is the art of coming up with new ideas and the discipline of giving them shape to the point of value materialization. Creativity is not an object in itself, it is a process that can be analyzed, understood, tested, measured and managed.

Keywords: Creative Process; Creative Thinking; Front Wheel; Creative Idea; Personal Brand (search for similar items in EconPapers)
Date: 2010
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-30287-7_7

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DOI: 10.1057/9780230302877_7

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