Reach for the Stars … Architecture and Good Governance for your Personal Brand

Roberto Álvarez Blanco

Chapter 9 in Personal Brands, 2010, pp 188-207 from Palgrave Macmillan

Abstract: Abstract The key to a code of good governance is to use clear and unambiguous language. Good personal brand governance affects every target group member and can become a major competitive advantage when properly managed. For this to happen there must be an intense personal brand commitment and a series of clearly defined cultural values in place so that the ‘do or explain’ code is implanted in a natural way.

Keywords: Facial Expression; Good Governance; Physical Attractiveness; Personal Story; Personal Brand (search for similar items in EconPapers)
Date: 2010
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-30287-7_9

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DOI: 10.1057/9780230302877_9

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