Europe in the Internationalization Strategies of the Multilatinas

Afonso Fleury, Maria Tereza Leme Fleury and Germano Glufke Reis

Chapter 4 in The Emergence of Southern Multinationals, 2011, pp 59-78 from Palgrave Macmillan

Abstract: Abstract The increasing presence of firms from emerging countries, especially from the BRIC group (Brazil, Russia, India, and China), in the world scenario, is a remarkable characteristic of the ‘third wave’ of internationalization. The two first ones were generated by the expansion of North American and European firms (in the 1950s and 1960s) and by Japanese firms (in the 1980s). Currently, the so-called emerging country multinationals are taking a stand in the global economy (Goldstein, 2007; Sauvant, Mendoza, and Irmak, 2008; Ramamurti and Singh, 2009).

Keywords: International Business; Latin American Country; Cultural Distance; Entry Mode; Internationalization Strategy (search for similar items in EconPapers)
Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-30616-5_4

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DOI: 10.1057/9780230306165_4

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