Generation Y and Learning: A Changing World

Carina Paine Schofield and Sue Honoré

Chapter 9 in The Future of Learning, 2011, pp 106-123 from Palgrave Macmillan

Abstract: Abstract There is growing concern amongst executive development providers about the changing learning preferences and approaches required to meet the needs of ‘Generation Y’ (Gen Y) who are rapidly becoming their core clients. This chapter draws on findings from a research project conducted by Ashridge Business School in 2008 to investigate the impact of this generation on learning, with a particular focus on the future of executive development for all generations.

Keywords: Focus Group; Previous Generation; Baby Boomer; Helicopter Parent; Short Attention Span (search for similar items in EconPapers)
Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-30635-6_9

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DOI: 10.1057/9780230306356_9

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